A marketing agency for security camera installers
Picture the office of a two-truck installation company on a Thursday: a stack of quote requests, a calendar of site visits and nobody with an hour to spare for the question of how a stranger ends up at the company's door, and that hour is the job we take on. We write, build and manage as the marketing agency behind security camera installers, and the single thing coming out of our shop is marketing.
The line between our desk and the installer's truck
Everything on this site describes marketing. We write pages, tend Maps listings, run ad campaigns and track where calls and quote requests come from. We do not fit systems, sell equipment or tell anyone what to buy, and nothing we publish speaks for what a camera does once it is on a wall.
Holding that line keeps the copy honest. An installer's CCTV job page ought to name the jobs the crew takes, where the trucks go and where to send a visit request. Claims about the equipment belong to the installer who knows it, so our pages leave them out.
Nobody here is dressed up as a crew member. When a visitor asks whether we do the installation, we say no, plainly, as the first word of the reply.
Marketing for camera installers here means SEO for security camera installers, plus ads, and never the installation itself. A CCTV installation SEO company like this one writes copy and leaves the fieldwork to your crew.
Four habits of the agency when it sits beside an installer
- Start
A first note about your crew calendar
A first note from you names the towns on your routes and the camera jobs you list, and every page and campaign afterwards is drawn from it.
- Drafts
Pages and campaigns that wait for your read
Every job page, town page and ad group arrives as a draft in your inbox, and publication waits on your go-ahead.
- Upkeep
A listing and a site that keep pace with the crew
A new town, a retired camera job or a changed detail means two edits from us, one on the site pages and one on the Maps side.
- Reporting
A short report each month from the tracking numbers
Phone calls and form messages each get a line of their own naming where they started, whether on a town page, on the map or in an ad, and the month's finished work follows.
What the agency is built to do for search and for paid clicks
Most installers need two things at once: a steady presence in organic results and a way to buy attention for particular jobs and towns. The search side is slow work that adds up, and the ad side is ready to start earlier and ends when the budget does. The marketing overview shows how town pages, the map presence, reviews and ad campaigns join up for an installation company.
Fees are posted on the price sheet, the ad platforms deduct the clicks from your card, nothing is charged at the door, and no stretch of time has to be finished. To talk it over first, set up a time with our CEO through the contact page.
What sits on the agency's desk and what stays off it
- Our writers produce job pages and town pages, starting from facts the installer supplies.
- We tend the Maps listing so its details match the website.
- Our team builds the campaigns and runs them on whichever platforms the installer chooses.
- We track whether a call or quote request began on a page, in the listing or in an ad.
- We do not install, sell or give advice about cameras.
- We do not print a word about what a camera does for the person who buys it.
- Nothing is dangled in front of a customer as payment for a review.
- We do not forecast a number of calls, a ranking or a date.
Anything outside those lines stays with the installer.
Introduce your installation company
Send the route map of your trucks and the camera jobs on your list, and our reply will sketch the pages and campaigns we would set up.
Which camera job should lead the line-up?
List the camera jobs you most want to be hired for and the towns on your route, along with any local site that links to your company. Leave your customers' addresses, entry codes, passwords and camera log-ins out of the note.
Which camera job should searchers see you for first?
One phone call fixes three choices: the camera job at the front, the towns trailing behind it, and the plan doing the carrying.
Month to month. No startup fee. No contract.